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Vince Camuto

Tech Lead

The Vince Camuto e-commerce project aimed to elevate the brand's digital presence and deliver an exceptional shopping experience to customers worldwide. As the Tech Lead, I was responsible for overseeing website performance, driving innovation, ensuring reliable uptime, and empowering a team of talented individuals to make the project a resounding success.

Tech Stack:

  1. Magento 2 - Multi-Site
  2. Cybersource Payments
  3. Afterpay Pay Later
  4. BounceX Exit Intent
  5. Clutch Loyalty
  6. DSCO Dropship
  7. Feedonomics Product Syndication
  8. Sailthru Email Marketing
  9. Shoprunner Memberships
  10. TurnTo Reviews
  11. Zendesk Customer Service

Case Study - Case Study Download

The team took on the monumental task of migrating the entire platform from Demandware to Magento 2. This transition not only improved performance and scalability but also provided a more customizable and user-friendly environment for future enhancements.

By integrating the EDI warehouse system, the order fulfillment process was streamlined, leading to faster and more accurate product deliveries.

The team implemented a fully automated returns process, reducing manual efforts and processing times significantly. This customer-centric feature improved trust and loyalty among our users.

To enhance user engagement and inspire customers, we introduced the innovative "Shop the Look" feature. This immersive lifestyle image shopping experience allowed users to visualize and shop complete outfits seamlessly.

Optimizing order management, we implemented a multi-warehouse order assignation system, ensuring efficient distribution and delivery.

In the era of data privacy, our team meticulously ensured GDPR compliance to safeguard our users' personal information, enhancing trust and transparency.

To strengthen customer loyalty, we integrated Clutch Rewards, providing an engaging loyalty program that rewarded users for their continued support.

Enhancing the shopping experience further, we introduced a unique "Waitlist" feature, enabling customers to express interest in products that were out of stock.

W3 Awards
Silver Award: Website for Fashion
The Webby Awards
Best Visual Design Aesthetic